Relevant Audience

Relevant Audience - Trustable and Transparent 2nd Party Data

With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

All Audience Segments

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Top Categories (1)
Sub Categories...
sports & health
NameAudience
Healthy Living - Contact LensesNEW!117 028in 90 days

Healthy Living - Contact Lenses

fi
People who use contact lenses.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Contact Lenses
Healthy Living - Contact LensesNEW!214 416in 90 days

Healthy Living - Contact Lenses

dk
People who use contact lenses
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Contact Lenses
Healthy Living - Dental Care28 401in 90 days

Healthy Living - Dental Care

fi interest
People who browse articles related to dental care and dental care services.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Dental Care
Healthy Living - Elderly Care Services523 937in 90 days

Healthy Living - Elderly Care Services

fi interest
People browsing care services for senior people.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Elderly Care Services
Healthy Living - Eye Glasses2 532 944in 45 days

Healthy Living - Eye Glasses

fi interest
People who wear eye glasses
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Eye Glasses
Healthy Living - Eye GlassesNEW!414 926in 90 days

Healthy Living - Eye Glasses

dk
People who wear eye glasses
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Eye Glasses
Healthy Living - Eye Glasses and Contact Lenses748 934in 90 days

Healthy Living - Eye Glasses and Contact Lenses

fi interest
People browsing sites and articles related to eye glasses, contact lenses, eye tests or eye treatments
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Eye Glasses and Contact Lenses
Healthy Living - Fitness and Exercise201 222in 90 days

Healthy Living - Fitness and Exercise

se interest
Audiences interested in exercise and fitness topics.
Segment name in DSPs: Relevant Audience - SE - Healthy Living - Fitness and Exercise
Healthy Living - Fitness and Exercise882 770in 90 days

Healthy Living - Fitness and Exercise

dk
People interested physical exercise
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Fitness and Exercise
Healthy Living - Fitness and Exercise1 276 448in 90 days

Healthy Living - Fitness and Exercise

fi interest
Fitness and Exercise oriented people
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Fitness and Exercise
Healthy Living - Fitness and Fashion415 064in 90 days

Healthy Living - Fitness and Fashion

dk
People who are active in fitness and who pay attention to style and fashion
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Fitness and Fashion
Healthy Living - Fitness and Fashion1 015 780in 90 days

Healthy Living - Fitness and Fashion

fi interest
People who love exercising indoors or outdoors and are into style and fashion
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Fitness and Fashion
Healthy Living - Nutrition and Wellnes195 407in 90 days

Healthy Living - Nutrition and Wellnes

se interest
Audiences interested in eating a healthy diet and learning about nutrition.
Segment name in DSPs: Relevant Audience - SE - Healthy Living - Nutrition and Wellness
Healthy Living - Nutrition and Wellness589 122in 90 days

Healthy Living - Nutrition and Wellness

dk
People interested in healthy living, dieting and health treatments.
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Nutrition and Wellness
Healthy Living - Nutrition and Wellness1 187 969in 90 days

Healthy Living - Nutrition and Wellness

fi interest
People into health, fitness, wellbeing, diets and treatments
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Nutrition and Wellness
Healthy Living - Organic and Sustainable Development1 017 747in 90 days

Healthy Living - Organic and Sustainable Development

fi interest
This group is specially interested in organic products and environment.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Organic and Sustainable Development
Healthy Living - Organic and Sustainable Development196 412in 90 days

Healthy Living - Organic and Sustainable Development

se interest
Audiences interested in the green solutions and sustainable development.
Segment name in DSPs: Relevant Audience - SE - Healthy Living - Organic and Sustainable Development
Healthy Living - Organic and Sustainable Development479 209in 90 days

Healthy Living - Organic and Sustainable Development

dk
Audiences interested in ecological, organic and sustainable development.
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Organic and Sustainable Development
Healthy Living - Pollen Forecasts3 087in 31 days

Healthy Living - Pollen Forecasts

fi interest
People browsing pollen forecasts. This segment reaches its full size in spring and summer season.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Pollen Forecasts
Healthy Living - Smokers327 036in 90 days

Healthy Living - Smokers

dk
Audiences who are smokers.
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Smokers
Healthy Living - Smokers9 518in 90 days

Healthy Living - Smokers

no
People who smoke.
Segment name in DSPs: Relevant Audience - NO - Healthy Living - Smokers
Healthy Living - Smokers1 518 428in 90 days

Healthy Living - Smokers

fi interest
People who smoke or are planning to quit.
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Smokers
Healthy Living - Smokers45 369in 90 days

Healthy Living - Smokers

se
Audiences who are smokers.
Segment name in DSPs: Relevant Audience - SE - Healthy Living - Smokers
Healthy Living - Smokers Wanting to Quit350 727in 90 days

Healthy Living - Smokers Wanting to Quit

fi interest
People who are willing to stop smoking
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Smokers Wanting to Quit
Healthy Living - Travel Vaccination Countries175 730in 31 days

Healthy Living - Travel Vaccination Countries

fi interest
People who are travelling to countries which require travel vaccination
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Travel Vaccination Countries
Healthy Living - Weightloss157 482in 90 days

Healthy Living - Weightloss

fi interest
People who are watching their weight
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Weightloss
Hobbies and Interests - Boaters68 686in 90 days

Hobbies and Interests - Boaters

fi interest
People browsing weather for boaters
Segment name in DSPs: Relevant Audience - FI - Hobbies and Interests - Boaters
Lifestyle - The Sporty Guy341 514in 90 days

Lifestyle - The Sporty Guy

dk
Men who are into eating healthy and staying fit.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Sporty Guy
Lifestyle - The Sporty Guy31 749in 90 days

Lifestyle - The Sporty Guy

se interest
Men who are into eating healthy and staying fit.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Sporty Guy
Lifestyle - The Sporty Woman557 278in 90 days

Lifestyle - The Sporty Woman

dk
Women who are into eating healthy and staying fit.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Sporty Woman
Lifestyle - The Sporty Woman180 206in 90 days

Lifestyle - The Sporty Woman

se interest
Women who are into eating healthy and staying fit.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Sporty Woman
Sports - Active Outdoors and Nature421 165in 90 days

Sports - Active Outdoors and Nature

dk
People interested in being active outdoors and nature activities
Segment name in DSPs: Relevant Audience - DK - Sports - Active Outdoors and Nature
Sports - Active Outdoors and Nature1 714 417in 90 days

Sports - Active Outdoors and Nature

fi interest
People into hiking and nature or other outdoor sports
Segment name in DSPs: Relevant Audience - FI - Sports - Active Outdoors and Nature
Sports - Basketball Fans123 149in 90 days

Sports - Basketball Fans

fi interest
People who actively follow basket ball news.
Segment name in DSPs: Relevant Audience - FI - Sports - Basketball Fans
Sports - Competition Hobbies45 314in 90 days

Sports - Competition Hobbies

dk
People who are into competitive hobbies.
Segment name in DSPs: Relevant Audience - DK - Sports - Competition Hobbies
Sports - Cross Country Skiers538 029in 90 days

Sports - Cross Country Skiers

fi interest
People whose hobby is cross country skiing. This segment is based on kestavyysurheilu.fi -site (site of endurance sport) plus other sites of Relevant Audience publishers.
Segment name in DSPs: Relevant Audience - FI - Sports - Cross Country Skiers
Sports - Cycling13 561in 90 days

Sports - Cycling

fi interest
People whose hobby is cycling. This segment is mainly based on kestävyysurheilu.fi -data (site of endurance sport).
Segment name in DSPs: Relevant Audience - FI - Sports - Cycling
Sports - Downhill Skiers649 282in 90 days

Sports - Downhill Skiers

fi interest
People whose hobby is downhill skiing
Segment name in DSPs: Relevant Audience - FI - Sports - Downhill Skiers
Sports - Endurance Sports124 180in 90 days

Sports - Endurance Sports

fi interest
People whose hobby is endurance sport. This segment is based on kestävyysurheilu.fi regular visitors (site of endurance sport).
Segment name in DSPs: Relevant Audience - FI - Sports - Endurance Sports
Sports - Floorball Players488 059in 90 days

Sports - Floorball Players

fi interest
Floorball players.
Segment name in DSPs: Relevant Audience - FI - Sports - Floorball Players
Sports - Floorball as a Hobby8 212in 90 days

Sports - Floorball as a Hobby

se
Floorball players.
Segment name in DSPs: Relevant Audience - SE - Sports - Floorball Players
Sports - Football Fans769 671in 90 days

Sports - Football Fans

fi interest
People browsing football news
Segment name in DSPs: Relevant Audience - FI - Sports - Football Fans
Sports - Football Fans817 677in 90 days

Sports - Football Fans

dk
People following football.
Segment name in DSPs: Relevant Audience - DK - Sports - Football Fans
Sports - Football Parents60 195in 45 days

Sports - Football Parents

fi interest intent
Families with children whose hobby is football. Segment is partly based on Tori.fi -data but includes also data from other Relevant Audience data providers.
Segment name in DSPs: Relevant Audience - FI - Sports - Football Parents
Sports - Football Players135 897in 90 days

Sports - Football Players

fi interest
Football players.
Segment name in DSPs: Relevant Audience - FI - Sports - Football Players
Sports - Football Premier League426 904in 90 days

Sports - Football Premier League

fi interest
People who actively follow football premier league.
Segment name in DSPs: Relevant Audience - FI - Sports - Football Premier League
Sports - Formula 1419 847in 90 days

Sports - Formula 1

fi interest
People who actively browse Formula 1 news
Segment name in DSPs: Relevant Audience - FI - Sports - Formula 1
Sports - Golf Players159 214in 90 days

Sports - Golf Players

fi interest
With this audience you reach Golf players
Segment name in DSPs: Relevant Audience - FI - Sports - Golf Players
Sports - Group Exercise676 794in 90 days

Sports - Group Exercise

fi interest
People who go to group exercise activities, such as aerobics, pump, core, kettle ball training, yoga, zumba etc. The segment was launched in August and will reach its full potential gradually.
Segment name in DSPs: Relevant Audience - FI - Sports - Group Exercise
Sports - Horse Riding182 276in 90 days

Sports - Horse Riding

dk
Audiences with an interest in horses and horse riding.
Segment name in DSPs: Relevant Audience - DK - Sports - Horse Riding
Sports - Horse Riding176 522in 90 days

Sports - Horse Riding

fi interest
People whose hobby is horse riding.
Segment name in DSPs: Relevant Audience - FI - Sports - Horse Riding
Sports - Horseracing182 875in 90 days

Sports - Horseracing

fi interest
People who follow horse racing competitions.
Segment name in DSPs: Relevant Audience - FI - Sports - Horseracing
Sports - Ice Hockey Fans998 436in 90 days

Sports - Ice Hockey Fans

fi interest
Finnish dedicated ice hockey fans who follow SM-Liiga-sites, browse for ice-hockey sites several times a month or listen to matches in net radio.
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Fans
Sports - Ice Hockey Fans (30 days period)770 099in 30 days

Sports - Ice Hockey Fans (30 days period)

fi interest
Finnish dedicated ice hockey fans who follow SM-Liiga-sites, browse for ice-hockey sites several times a month or listen to matches in net radio. Segment period of 30 days.
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Fans (30 days period)
Sports - Ice Hockey Fans HIFK7 343in 90 days

Sports - Ice Hockey Fans HIFK

fi interest
Real Ice Hockey fans who browse the ice hockey team HIFK pages or follow the the matches of HIFK on radio regularly
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Fans HIFK
Sports - Ice Hockey Fans Kärpät20 256in 90 days

Sports - Ice Hockey Fans Kärpät

fi interest
Real Ice Hockey fans who browse the ice hockey team Kärpät pages or follow the matches of Kärpät on radio regularly
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Fans Kärpät
Sports - Ice Hockey Fans Pelicans3 122in 90 days

Sports - Ice Hockey Fans Pelicans

fi interest
Real Ice Hockey fans who browse the ice hockey team Pelicans pages regularly
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Fans Pelicans
Sports - Ice Hockey Fans Saipa4 372in 90 days

Sports - Ice Hockey Fans Saipa

fi interest
Real Ice Hockey fans who browse the ice hockey team Saipa pages or follow the the matches of Saipa on radio regularly
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Fans Saipa
Sports - Ice Hockey KHL121 956in 90 days

Sports - Ice Hockey KHL

fi
People who actively follow KHL-hockey.
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey KHL
Sports - Ice Hockey Liiga894 925in 90 days

Sports - Ice Hockey Liiga

fi interest
Finnish dedicated ice hockey fans who browse ice-hockey SM-Liiga sites or results several times a month or listen to matches in net radio.
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Liiga
Sports - Ice Hockey NHL167 192in 90 days

Sports - Ice Hockey NHL

fi interest
People who actively follow NHL-hockey
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey NHL
Sports - Ice Hockey Players587 789in 90 days

Sports - Ice Hockey Players

fi interest
People who play ice hockey as a hobby.
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Players
Sports - Jogging and Marathons717 263in 90 days

Sports - Jogging and Marathons

fi interest
People who jog or run as a hobby. This segment is based on Kestävyysurheilu.fi -site (site of endurance sport) plus other Relevant Audience publishers' sites.
Segment name in DSPs: Relevant Audience - FI - Sports - Jogging and Marathons
Sports - Ligue 136 360in 90 days

Sports - Ligue 1

dk
People browsing news and scoreboard for Ligue 1
Segment name in DSPs: Relevant Audience - DK - Sports - Ligue 1
Sports - Martial Arts496 449in 90 days

Sports - Martial Arts

fi interest
People whose hobby is martial arts, such us (fitness) boxing, judo, karate, ju-jutsu etc. This segment was launched in August and will reach its full potential gradually.
Segment name in DSPs: Relevant Audience - FI - Sports - Martial Arts
Sports - Orienteering19 688in 90 days

Sports - Orienteering

fi interest
People whose hobby is orienteering. This segment is based on kestävyysurheilu.fi -data (site of endurance sport)
Segment name in DSPs: Relevant Audience - FI - Sports - Orienteering
Sports - Premier League811 782in 90 days

Sports - Premier League

dk
People reading news about Premier league
Segment name in DSPs: Relevant Audience - DK - Sports - Premier League
Sports - Primera Division27 666in 90 days

Sports - Primera Division

dk
People browsing news and scoreboard for Primera Division.
Segment name in DSPs: Relevant Audience - DK - Sports - Primera Division
Sports - Sport Followers186 559in 90 days

Sports - Sport Followers

se interest
Audiences who follow sports news, results and content.
Segment name in DSPs: Relevant Audience - SE - Sports - Sport Followers
Sports - Sport Followers899 437in 90 days

Sports - Sport Followers

dk
People following sport
Segment name in DSPs: Relevant Audience - DK - Sports - Sport Followers
Sports - Sport Followers2 051 463in 90 days

Sports - Sport Followers

fi interest
People who love to follow sport media, popular teams and athletes.
Segment name in DSPs: Relevant Audience - FI - Sports - Sport Followers
Sports - Sport Followers with High or Medium Income361 459in 90 days

Sports - Sport Followers with High or Medium Income

fi interest
People who love to follow sport media, popular teams and athletes and whose household income is minimum of 45000 euros.
Segment name in DSPs: Relevant Audience - FI - Sports - Sport Followers with Medium or High Income
Sports - Triathlon10 762in 90 days

Sports - Triathlon

fi interest
People whose hobby is triathlon. This segment is based on kestävyysurheilu.fi -data (site of endurance sport)
Segment name in DSPs: Relevant Audience - FI - Sports - Triathlon

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