Relevant Audience

Relevant Audience - Trustable and Transparent 2nd Party Data

With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

All Audience Segments

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Showing 65 of 523 segments.
new & seasonal
NameAudience
Automotive - Car Owners911in 45 days

Automotive - Car Owners

no
Audience with their own car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Automotive - Car Owners
Segment ID: 8np6a5mk1zia
Automotive - Car Owners90 901in 31 days

Automotive - Car Owners

se
Car owners.
Segment name in DSPs: Justtag - SE - Automotive - Car Owners
Segment ID: 8obch728tszw
Automotive - Does not Use a CarNEW!1 197in 31 days

Automotive - Does not Use a Car

se
Households that do not drive a car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Automotive - Does not Use a Car
Segment ID: 8mhva1upih5s
Automotive - Does not Use a CarNEW!152in 45 days

Automotive - Does not Use a Car

no
Households that do not drive a car. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Automotive - Does not Use a Car
Segment ID: 8n46bimgs300
Business & Finance - B2B Decision Makers439in 31 days

Business & Finance - B2B Decision Makers

dk
B to B decision makers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Business and Finance - B2B Decision Makers
Segment ID: 8o0991xmmsqj
Business & Finance - B2B Decision Makers36in 45 days

Business & Finance - B2B Decision Makers

no
B2B decision makers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Business and Finance - B2B Decision Makers
Segment ID: 8o09donjwxa6
Business and Finance - B2B Business Search Site VisitorsNEW!1 429 784in 31 days

Business and Finance - B2B Business Search Site Visitors

se
Business search site visitors (min 2 times in a month). You can find a wide selection of business segments by industry field or location of business in the end of segment listing. Just filter Sweden and type business in the search field.
Segment name in DSPs: Justtag - SE - Business and Finance - B2B Business Search Site Visitors
Segment ID: 8n3jtq4m73yw
Business and Finance - B2B Decision Makers17 004in 31 days

Business and Finance - B2B Decision Makers

lv
B to B decision makers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - LV - Business and Finance - B2B Decision Makers
Segment ID: 8msk0kjipniy
Business and Finance - B2B Decision Makers1 166in 31 days

Business and Finance - B2B Decision Makers

se
B2B decision makers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Business and Finance - B2B Decision Makers
Segment ID: 8o09donjwxa7
Business and Finance - B2B Decision Makers of IT7 535in 31 days

Business and Finance - B2B Decision Makers of IT

lv
B to B decision makers of IT purchases. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - LV - Business and Finance - B2B Decision Makers of IT
Segment ID: 8n48ogt0atx0
Business and Finance - Field of Expertise - Finance or AccountingNEW!23 522in 31 days

Business and Finance - Field of Expertise - Finance or Accounting

se
People whose expertise is in field of finance or accounting. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Business and Finance - Field of Expertise - Finance or Accounting
Segment ID: 8n47ih1xhv84
Business and Finance - Field of Expertise - HRNEW!11 715in 31 days

Business and Finance - Field of Expertise - HR

se
People whose expertise is in field of HR. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Business and Finance - Field of Expertise - HR
Segment ID: 8o1gt278srho
Business and Finance - Field of Expertise - Information TechnologyNEW!13 587in 31 days

Business and Finance - Field of Expertise - Information Technology

se
People whose expertise is in field of information technology. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Business and Finance - Field of Expertise - Information Technology
Segment ID: 8nfam0jirffg
Business and Finance - Field of Expertise - Marketing and SalesNEW!5 602in 31 days

Business and Finance - Field of Expertise - Marketing and Sales

se
People whose expertise is in field of marketing and sales. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Business and Finance - Field of Expertise - Marketing and Sales
Segment ID: 8nqech16gy5u
Business and Finance - Interested in Business3 245in 31 days

Business and Finance - Interested in Business

dk
Audiences interested in business, entrepreneurship and business technologies. Segment is based on net browsing content.
Segment name in DSPs: Justtag - DK - Business and Finance - Interested in Business
Segment ID: 8o09sisbk216
Business and Finance - Position in a Company - DirectorNEW!95in 31 days

Business and Finance - Position in a Company - Director

dk
B to B position is director. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Business and Finance - Position in a Company - Director
Segment ID: 8nqdpht34hwp
Business and Finance - Position in a Company - DirectorNEW!214in 31 days

Business and Finance - Position in a Company - Director

se
B to B position is director. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Business and Finance - Position in a Company - Director
Segment ID: 8oceo3mowb8x
Content Channel - Social Media and Blogs1 161in 31 days

Content Channel - Social Media and Blogs

dk
People following blogs and interested in social media. Segment is based on net browsing content as well as modeling based on browsing content.
Segment name in DSPs: Justtag - DK - Content Channel - Social Media and Blogs
Segment ID: 8mrttv97v7lv
Content Channel - Social Media and Blogs179 645in 31 days

Content Channel - Social Media and Blogs

lv
Blog followers. Segment modeling is based on net browsing behavior.
Segment name in DSPs: Justtag - LV - Content Channel - Social Media and Blogs
Segment ID: 8nevyxt5v1pw
Demographics - Employment - Own Business17 812in 31 days

Demographics - Employment - Own Business

lv
People who run their own business. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - LV - Demographics - Employment - Own Business
Segment ID: 8nepd4r66g2n
Demographics - Family Type - Families with Children590in 31 days

Demographics - Family Type - Families with Children

dk
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Demographics - Family Type - Families with Children
Segment ID: 8m5mr17i4v9d
Demographics - Family Type - Families with Children106 667in 31 days

Demographics - Family Type - Families with Children

se
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Demographics - Family Type - Families with Children
Segment ID: 8mgpujoe9ik2
Demographics - Family Type - Families with Children1 984in 45 days

Demographics - Family Type - Families with Children

no
Families with children. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Demographics - Family Type - Families with Children
Segment ID: 8n2w1n2oyc49
Events and Attractions - Art Theater and Culture2 279in 31 days

Events and Attractions - Art Theater and Culture

se
People with an interest in the arts, theater and culture. Segment is based on site content browsing.
Segment name in DSPs: Justtag - SE - Events and Attractions - Art Theater and Culture
Segment ID: 8mrtfc2tv8p5
Events and Attractions - Art Theater and Culture4 037in 45 days

Events and Attractions - Art Theater and Culture

no
People with an interest in the arts, theater and culture. Segment is based on net browsing content.
Segment name in DSPs: Justtag - NO - Events and Attractions - Art Theater and Culture
Segment ID: 8n2wivcroxg2
Events and Attractions - Cinema VisitorsNEW!0in 31 days

Events and Attractions - Cinema Visitors

se
Audience who likes movies and has visited cinema site at least 2 times during last month. The segment is based on browsing content.
Segment name in DSPs: Justtag - SE - Events and Attractions - Cinema Visitors
Segment ID: 8mhiz1bb8k81
Events and Attractions - Weekends and Nightlife8 625in 45 days

Events and Attractions - Weekends and Nightlife

no
People interested in going out, nightlife and weekend activities. Segment is based on net browsing content.
Segment name in DSPs: Justtag - NO - Events and Attractions - Weekends and Nightlife
Segment ID: 8mrsyz4x29k4
Events and Attractions - Weekends and Nightlife23in 31 days

Events and Attractions - Weekends and Nightlife

se
Audiences interested in weekend activities and nightlife. Segment is based on net browsing content.
Segment name in DSPs: Justtag - SE - Events and Attractions - Weekends and Nightlife
Segment ID: 8n2w2in79p26
Food and Drink134 569in 45 days

Food and Drink

se
Audiences with a general interest in food and drink. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Food and Drink
Segment ID: 8ljoz1uv3nfu
Food and Drink - BeerNEW!743in 31 days

Food and Drink - Beer

dk
Beer drinkers. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Justtag - DK - Food and Drink - Beer
Segment ID: 8oc7ep4dyatd
Food and Drink - Champagne and Sparkling WineNEW!335in 31 days

Food and Drink - Champagne and Sparkling Wine

dk
Champagne and sparkling wine lovers. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Justtag - DK - Food and Drink - Champagne and Sparkling Wine
Segment ID: 8nq17mnirftq
Food and Drink - Dessert Wine or LiqeurNEW!230in 31 days

Food and Drink - Dessert Wine or Liqeur

dk
The audience that like to have sweet dessert wine or liquer after dinner. Segment modeling is based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Justtag - DK - Food and Drink - Dessert Wine or Liqeur
Segment ID: 8oc7ep4dyatc
Food and Drink - Fast Food Lovers88in 31 days

Food and Drink - Fast Food Lovers

dk
People who eat snack foods weekly. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Food and Drink - Fast Food Lovers
Segment ID: 8npzccjbgm0v
Food and Drink - Wine1 488in 31 days

Food and Drink - Wine

dk
People with an interest in wine. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google)
Segment name in DSPs: Justtag - DK - Food and Drink - Wine
Segment ID: 8mgqqcpndrrn
Hobbies and Interests - Boaters214in 31 days

Hobbies and Interests - Boaters

dk
Audiences interested in boats and sailing. Segment is based on net browsing content as well as modeling based on browsing of boat sites.
Segment name in DSPs: Justtag - DK - Hobbies and Interests - Boaters
Segment ID: 8mgytbxsoak3
Hobbies and Interests - Handcrafts4 601in 31 days

Hobbies and Interests - Handcrafts

dk
This audience follows sites and blogs of handcrafts. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Hobbies and Interests - Handcrafts
Segment ID: 8n3kapxdf1rj
Home and Garden - Home Improvement and DIY635in 31 days

Home and Garden - Home Improvement and DIY

dk
People interested in home improvements and Do-It-Yourself solutions. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Home and Garden - Home Improvement and DIY
Segment ID: 8n2xd6p11ec2
Home and Garden - Interior Decorating1 304in 31 days

Home and Garden - Interior Decorating

dk
People with an interest in interior design. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Home and Garden - Interior Decorating
Segment ID: 8m5mrwqvtoyh
Intent - Consumer Electronics (Lookalike)171 612in 31 days

Intent - Consumer Electronics (Lookalike)

lv
Audience who is buying consumer electronics. Segment modelling is based on audience that browses shopping sites of cameras, telephones or electronics.
Segment name in DSPs: Justtag - LV - Intent - Consumer Electronics (Lookalike)
Segment ID: 8o1kscr38zmx
Intent - Mobile Phone ContractNEW!380in 31 days

Intent - Mobile Phone Contract

se
People who are looking for a mobile contract. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Intent - Mobile Phone Contract
Segment ID: 8nfam0jirffh
Lifestyle - Entertainment Lover9 071in 31 days

Lifestyle - Entertainment Lover

se
The ones who love social life and entertainment events. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Justtag - SE - Lifestyle - Entertainment Lover
Segment ID: 8n41e4ap7yma
Lifestyle - The Home Maker4 704in 31 days

Lifestyle - The Home Maker

dk
Audiences interested in creating a home environment with great style, good cooking and a happy family. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Justtag - DK - Lifestyle - The Home Maker
Segment ID: 8lutds00ww2a
Lifestyle - The Home Maker144 098in 45 days

Lifestyle - The Home Maker

se
Audiences interested in creating a home environment with great style, good cooking and a happy family. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Justtag - SE - Lifestyle - The Home Maker
Segment ID: 8lutjhsziyyr
Lifestyle - The Pleasure Seeker55 491in 31 days

Lifestyle - The Pleasure Seeker

se
Audiences with money who like to enjoy the good things in life like food, traveling and experiencing new things. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Justtag - SE - Lifestyle - The Pleasure Seeker
Segment ID: 8lutjhsziyys
Lifestyle - The Sporty16 018in 45 days

Lifestyle - The Sporty

se
Men who are into eating healthy and staying fit. Segment is a combination of modeled segments and net browsing content.
Segment name in DSPs: Justtag - SE - Lifestyle - The Sporty
Segment ID: 8m5wn0peln0b
Lifestyle - The Techie24 873in 45 days

Lifestyle - The Techie

se
Audiences with a high level of interest in technology, gadgets, gaming and computing. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Lifestyle - The Techie
Segment ID: 8ljqfy8j3fu6
Personal FinanceNEW!2 476in 31 days

Personal Finance

se
People interested in personal finance (insurances, stock trading or real estate). Segment modeling is based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Justtag - SE - Personal Finance
Segment ID: 8mruvhsnpaji
Personal Finance - Equity Investor37 221in 31 days

Personal Finance - Equity Investor

lv
People who invest or trade in stocks. Segment modeling is based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Justtag - LV - Personal Finance - Equity Investor
Segment ID: 8nq2zjo7lzfc
Personal Finance - Financial Products and Insurance122 921in 31 days

Personal Finance - Financial Products and Insurance

lv
People who are interested in financial products, stock trading or insurance. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - LV - Personal Finance - Financial Products and Insurance
Segment ID: 8o16x3tftnq9
Personal Finance and Economy1 135in 60 days

Personal Finance and Economy

no
People interested in personal loans, savings or credits. Segment is based on net browsing content as well as modeling based on online panelists' responses. (Not available in Google).
Segment name in DSPs: Justtag - NO - Personal Finance and Economy
Segment ID: 8msjpidzv60y
Real Estate - Home Owners523in 45 days

Real Estate - Home Owners

no
People who own their house or apartment. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - NO - Real Estate - Home Owners
Segment ID: 8np6a5mk1zi9
Shopping - Active Online ShoppersNEW!11in 31 days

Shopping - Active Online Shoppers

lv
People who have visited online shopping sites at least two times within a month. Segment is based on browsing data.
Segment name in DSPs: Justtag - LV - Shopping - Active Online Shoppers
Segment ID: 8o16axqqax74
Shopping - Early Adopters210 052in 31 days

Shopping - Early Adopters

lv
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - LV - Shopping - Early Adopters
Segment ID: 8nf1p5p6loat
Shopping - Early AdoptersNEW!32 621in 31 days

Shopping - Early Adopters

se
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Shopping - Early Adopters
Segment ID: 8nf1p5p6loau
Shopping - Early AdoptersNEW!200in 31 days

Shopping - Early Adopters

dk
People who are keen on trying the new gadgets and things among the first ones. The segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Shopping - Early Adopters
Segment ID: 8o17wb0ojvhn
Sports - Active Outdoors and Nature532in 31 days

Sports - Active Outdoors and Nature

dk
People interested in being active outdoors and nature activities. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Sports - Active Outdoors and Nature
Segment ID: 8n2w2in79p1x
Sports - Active Outdoors and Nature227 532in 31 days

Sports - Active Outdoors and Nature

lv
People into hiking and nature or other outdoor sports. Segment modelling is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Justtag - LV - Sports - Active Outdoors and Nature
Segment ID: 8n3ok16zqkaz
Sports - CyclingNEW!263in 31 days

Sports - Cycling

dk
People whose hobby is cycling. This segment is based on site content browsing as well as modeling based on online panelists' responses..
Segment name in DSPs: Justtag - DK - Sports - Cycling
Segment ID: 8nf03wfq93b1
Sports - Sport Followers124 148in 45 days

Sports - Sport Followers

se
Audiences who follow sports. Segment is based on net browsing content as well as modeling based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Sports - Sport Followers
Segment ID: 8lus7ys52rx7
Style and Fashion - Style and Trend Setters1 944in 31 days

Style and Fashion - Style and Trend Setters

dk
Audience at the forefront of fashion and style. Segment is based on net browsing content.
Segment name in DSPs: Justtag - DK - Style and Fashion - Style and Trend Setters
Segment ID: 8mgpvgge4f5w
Style and Fashion General168 753in 31 days

Style and Fashion General

lv
This audience is into style, fashion and trends. Segment is based on net panelists' responses as well as net browsing content.
Segment name in DSPs: Justtag - LV - Style and Fashion General
Segment ID: 8mslggwzqz1c
Technology and Computing - Mobile2 022in 45 days

Technology and Computing - Mobile

dk
People interested in mobile technology and providers.
Segment name in DSPs: Justtag - DK - Technology and Computing - Mobile
Segment ID: 8mrteevb0mdu
Technology and Computing - Streaming and VOD ServicesNEW!340in 31 days

Technology and Computing - Streaming and VOD Services

dk
People who browse and follow articles of video on demand and streaming services. Segment is based on net browsing content as well as modeling based on browsing behavior.
Segment name in DSPs: Justtag - DK - Technology and Computing - Streaming and VOD Services
Segment ID: 8msgj8p4nzui
Travel - Purpose of Flight - BusinessNEW!27 123in 31 days

Travel - Purpose of Flight - Business

se
Business travelers. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - SE - Travel - Purpose of Flight - Business
Segment ID: 8nqciltqtcsn
Travel - Type of Holiday - Nature393in 31 days

Travel - Type of Holiday - Nature

dk
People who like nature destinations when travelling. Segment modeling is based on online panelists' responses.
Segment name in DSPs: Justtag - DK - Travel - Type of Holiday - Nature
Segment ID: 8nej1kreke3r

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