Relevant Audience

Relevant Audience - Trustable and Transparent 2nd Party Data

With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

All Audience Segments

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Showing 74 of 972 segments.
new & seasonal
NameAudience
Automotive - Car Owners128 478in 90 days

Automotive - Car Owners

no
Audiences with their own car.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car Owners
Segment ID: 8np6a5mk1zia
Automotive - Car Owners190 580in 90 days

Automotive - Car Owners

se
Car owners.
Segment name in DSPs: Relevant Audience - SE - Automotive - Car Owners
Segment ID: 8obch728tszw
Business & Finance - B2B Decision Makers946 527in 90 days

Business & Finance - B2B Decision Makers

dk
B to B decision makers.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - B2B Decision Makers
Segment ID: 8o0991xmmsqj
Business & Finance - B2B Decision Makers129 094in 90 days

Business & Finance - B2B Decision Makers

no
B2B decision makers.
Segment name in DSPs: Relevant Audience - NO - Business and Finance - B2B Decision Makers
Segment ID: 8o09donjwxa6
Business & Finance - B2B Decision Makers302 678in 90 days

Business & Finance - B2B Decision Makers

se
B2B decision makers.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - B2B Decision Makers
Segment ID: 8o09donjwxa7
Business and Finance - B2B Business Search Site VisitorsNEW!2 549 919in 45 days

Business and Finance - B2B Business Search Site Visitors

se
Business search site visitors. You can find tens of business segments by industry field or location of business in the end of Swedish segment listing. Just filter Sweden and scroll to the very end of the list, category Other.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - B2B Business Search Site Visitors
Segment ID: 8n3jtq4m73yw
Business and Finance - B2B Site Visitors (asiakastieto.fi/yritykset)550 037in 31 days

Business and Finance - B2B Site Visitors (asiakastieto.fi/yritykset)

fi
Business audience who has browsed asiakastieto.fi -site. This data is based on Asiakastieto.fi. You can find this audience under Relevant Audience in Google DDP. In Adform the audience is under Asiakastieto.
Segment name in DSPs: Relevant Audience - FI - Business and Finance - B2B Site Visitors (asiakastieto.fi/yritykset)
Segment ID: 8lutjwuq7m5h
Business and Finance - Career Orientated Business Professionals72 607in 90 days

Business and Finance - Career Orientated Business Professionals

se interest
Business people who do career planning and are interested in professional development and business world.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - Career Orientated Business Professionals
Segment ID: 8n3esdmn4uxo
Business and Finance - Interested in Business463 683in 90 days

Business and Finance - Interested in Business

dk
Audiences interested in business, entrepreneurship and business technologies.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - Interested in Business
Segment ID: 8o09sisbk216
Business and Finance - Interested in Business567 629in 90 days

Business and Finance - Interested in Business

se interest
Audiences interested in business, entrepreneurship and business technology.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - Interested in Business
Segment ID: 8omfzk71ld06
Business and Finance - Location of the company the user is interested in (B2B) - Seinäjoki24 719in 90 days

Business and Finance - Location of the company the user is interested in (B2B) - Seinäjoki

fi interest
Business audience who has searched for information of companies located in Seinäjoki. This data is based on Asiakastieto.fi. You can find this audience under Relevant Audience in Google DDP. In Adform the audience is under Asiakastieto.
Segment name in DSPs: Relevant Audience - FI - Business and Finance - Location of the company the user is interested in (B2B) - Seinajoki
Segment ID: 8m5we4rihjew
Content Channel - Social Media and BlogsNEW!99 357in 90 days

Content Channel - Social Media and Blogs

dk
People following blogs and interested in social media
Segment name in DSPs: Relevant Audience - DK - Content Channel - Social Media and Blogs
Segment ID: 8mrttv97v7lv
Demographics - Family Type - Families with Children910 060in 90 days

Demographics - Family Type - Families with Children

dk
Families with children
Segment name in DSPs: Relevant Audience - DK - Demographics - Family Type - Families with Children
Segment ID: 8m5mr17i4v9d
Demographics - Family Type - Families with Children261 524in 90 days

Demographics - Family Type - Families with Children

se
Families with children
Segment name in DSPs: Relevant Audience - SE - Demographics - Family Type - Families with Children
Segment ID: 8mgpujoe9ik2
Demographics - Family Type - Families with Children133 658in 90 days

Demographics - Family Type - Families with Children

no
Families with children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children
Segment ID: 8n2w1n2oyc49
Demographics - Family Type - Families with Children4 373 187in 90 days

Demographics - Family Type - Families with Children

fi
Families with Children. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Demographics - Family Type - Families with Children
Segment ID: 8ob6kdj4vaxt
Events and Attractions - Art Theater and Culture192 771in 90 days

Events and Attractions - Art Theater and Culture

se interest
People with an interest in the arts, theater and culture.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Art Theater and Culture
Segment ID: 8mrtfc2tv8p5
Events and Attractions - Art Theater and Culture106 665in 90 days

Events and Attractions - Art Theater and Culture

no interest
People with an interest in the arts, theater and culture.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Art Theater and Culture
Segment ID: 8n2wivcroxg2
Events and Attractions - Cinema VisitorsNEW!1 852 932in 90 days

Events and Attractions - Cinema Visitors

fi
Audience who has visited Finnkino site at least 4 times during last 3 months.
Segment name in DSPs: Relevant Audience - FI - Events and Attractions - Cinema Visitors
Segment ID: 8n3m1slrwh7t
Events and Attractions - Weekends and Nightlife105 866in 90 days

Events and Attractions - Weekends and Nightlife

no interest
People interested in going out, nightlife and weekend activities.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Weekends and Nightlife
Segment ID: 8mrsyz4x29k4
Events and Attractions - Weekends and Nightlife179 234in 90 days

Events and Attractions - Weekends and Nightlife

se interest
Audiences interested in weekend activities and nightlife.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Weekends and Nightlife
Segment ID: 8n2w2in79p26
Family and Relationships - Parenting179 660in 90 days

Family and Relationships - Parenting

se
Audiences interested in parenting.
Segment name in DSPs: Relevant Audience - SE - Family and Relationships - Parenting
Segment ID: 8mgy9n1nob22
Family and Relationships - Parenting743 073in 90 days

Family and Relationships - Parenting

dk
People interested in family and parenting
Segment name in DSPs: Relevant Audience - DK - Family and Relationships - Parenting
Segment ID: 8mrsyz4x29jz
Food and Drink169 127in 90 days

Food and Drink

se interest
Audiences with a general interest in food and drink.
Segment name in DSPs: Relevant Audience - SE - Food and Drink
Segment ID: 8ljoz1uv3nfu
Food and Drink537 847in 90 days

Food and Drink

dk
People interested in food and drink
Segment name in DSPs: Relevant Audience - DK - Food and Drink
Segment ID: 8mrsy559avi6
Food and Drink2 811 586in 90 days

Food and Drink

fi interest
People who love food and drink. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Food and Drink
Segment ID: 8nozex5c85zb
Food and Drink - Home CookingNEW!417 015in 90 days

Food and Drink - Home Cooking

fi
People who are interested in home cooking, recipes, cooking utensils etc. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Home Cooking
Segment ID: 8n3jfxfjm40d
Food and Drink - Wine215 345in 90 days

Food and Drink - Wine

dk
People with an interest in wine
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Wine
Segment ID: 8mgqqcpndrrn
Food and Drink - Wine1 131 083in 90 days

Food and Drink - Wine

fi interest
Wine lovers. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Food and Drink - Wine
Segment ID: 8mruxfg2rroq
Healthy Living - Fitness and Exercise153 679in 90 days

Healthy Living - Fitness and Exercise

se interest
Audiences interested in exercise and fitness topics.
Segment name in DSPs: Relevant Audience - SE - Healthy Living - Fitness and Exercise
Segment ID: 8lus2ldnkgu0
Home and Garden - Interior Decorating349 679in 90 days

Home and Garden - Interior Decorating

dk
People with an interest in interior design
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Interior Decorating
Segment ID: 8m5mrwqvtoyh
Home and Garden - Snow Removal1 641 356in 45 days

Home and Garden - Snow Removal

fi
People who live in houses or are interested in gardening and hence are likely to have snow work to be done.
Segment name in DSPs: Relevant Audience - FI - Home and Garden - Snow Removal
Segment ID: 8np6rqs3byv5
Intent - CarsNEW!206 312in 45 days

Intent - Cars

dk
People searching car brands from car sales site
Segment name in DSPs: Relevant Audience - DK - Intent - Cars
Segment ID: 8nemytrw5i88
Intent - Consumer Electronics - TVs|Console Games|AudioNEW!343 305in 45 days

Intent - Consumer Electronics - TVs|Console Games|Audio

fi
People wanting to buy consumer electronics, TVs, console games, play consoles or audio and music device. Based on Tori.fi data.
Segment name in DSPs: Relevant Audience - FI - Intent - Consumer Electronics - TVs|Console Games|Audio
Segment ID: 8n3mdtpzunj9
Intent - Interior Decorating and Furniture1 040 990in 45 days

Intent - Interior Decorating and Furniture

fi
People who are interested in buying interior decorating items or furniture. Segment is based on Tori.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Interior Decorating and Furniture
Segment ID: 8ljlxu9rccnv
Intent - Sport - Winter SportsNEW!33 879in 45 days

Intent - Sport - Winter Sports

fi
People who are interested in buying skates or ice hockey equipment, cross country skiing equipment or ski boxes. Segment is based on Tori.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Sport - Winter Sports
Segment ID: 8n3mdtpzunja
Lifestyle - The Home Maker592 381in 90 days

Lifestyle - The Home Maker

dk
Audiences interested in creating a home environment with great style, good cooking and a happy family.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Home Maker
Segment ID: 8lutds00ww2a
Lifestyle - The Home Maker177 016in 90 days

Lifestyle - The Home Maker

se interest
Audiences interested in creating a home environment with great style, good cooking and a happy family.
Segment name in DSPs: Relevant Audience - SE - Lifestyle - The Home Maker
Segment ID: 8lutjhsziyyr
Music and Audio - Music395 146in 90 days

Music and Audio - Music

se interest
The ones that love to listen music, go to gigs or create music.
Segment name in DSPs: Relevant Audience - SE - Music and Audio - Music
Segment ID: 8m5pdi03y85r
Personal Finance and EconomyNEW!316 051in 45 days

Personal Finance and Economy

dk
People who are interested in financial investment products and personal economy
Segment name in DSPs: Relevant Audience - DK - Personal Finance and Economy
Segment ID: 8nejkewus5s0
Pop Culture - Streaming and VOD ServicesNEW!159 675in 90 days

Pop Culture - Streaming and VOD Services

fi
People who browse and follow articles of video on demand and streaming services. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Pop Culture - Streaming and VOD Services
Segment ID: 8msdsvuc3ri7
Real Estate - Home OwnersNEW!126 005in 90 days

Real Estate - Home Owners

no
People who own their house or apartment.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners
Segment ID: 8np6a5mk1zi9
Sports - Active Outdoors and Nature321 070in 90 days

Sports - Active Outdoors and Nature

dk
People interested in being active outdoors and nature activities
Segment name in DSPs: Relevant Audience - DK - Sports - Active Outdoors and Nature
Segment ID: 8n2w2in79p1x
Sports - Cross Country Skiing561 284in 90 days

Sports - Cross Country Skiing

fi interest
People whose hobby is cross country skiing. This segment is based on kestavyysurheilu.fi -site (site of endurance sport) plus other sites of Relevant Audience publishers. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Sports - Cross Country Skiing
Segment ID: 8obcp03r4ldz
Sports - Downhill Skiers630 395in 90 days

Sports - Downhill Skiers

fi interest
People whose hobby is downhill skiing. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Sports - Downhill Skiers
Segment ID: 8omfsjhfasbw
Sports - Football Fans979 309in 90 days

Sports - Football Fans

dk
People following football.
Segment name in DSPs: Relevant Audience - DK - Sports - Football Fans
Segment ID: 8n2wgw26nhea
Sports - Ice Hockey Fans1 439 265in 90 days

Sports - Ice Hockey Fans

fi interest
Finnish dedicated ice hockey fans who follow SM-Liiga-sites, browse for ice-hockey sites several times a month or listen to matches in net radio.
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Fans
Segment ID: 8mgpnm91gkno
Sports - Ice Hockey Liiga1 357 840in 90 days

Sports - Ice Hockey Liiga

fi interest
Finnish dedicated ice hockey fans who browse ice-hockey SM-Liiga sites or results several times a month or listen to matches in net radio.
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Liiga
Segment ID: 8mh7ujo8q3du
Sports - Sport Followers144 854in 90 days

Sports - Sport Followers

se interest
Audiences who follow sports news, results and content.
Segment name in DSPs: Relevant Audience - SE - Sports - Sport Followers
Segment ID: 8lus7ys52rx7
Sports - TennisNEW!142 576in 90 days

Sports - Tennis

dk
Tennis site visitors
Segment name in DSPs: Relevant Audience - DK - Sports - Tennis
Segment ID: 8msh75zy9x9v
Style and Fashion - Style and Trend Setters354 827in 90 days

Style and Fashion - Style and Trend Setters

dk
Audiences at the forefront of fashion and style.
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Style and Trend Setters
Segment ID: 8mgpvgge4f5w
Style and Fashion General3 050 081in 90 days

Style and Fashion General

fi interest
This audience is into style, fashion and trends. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Style and Fashion General
Segment ID: 8mruh3xhrvsn
Technology and Computing257 247in 90 days

Technology and Computing

se interest
Audiences interested in technology, gadgets and computers.
Segment name in DSPs: Relevant Audience - SE - Technology and Computing
Segment ID: 8lus7ys52rxa
Technology and Computing714 278in 90 days

Technology and Computing

dk
People with and interest in technology, computing and gadgets.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing
Segment ID: 8mgpujoe9ikh
Technology and Computing - Computing, Consumer Electronics and Games1 653 910in 90 days

Technology and Computing - Computing, Consumer Electronics and Games

fi interest
This audience includes all who are interested in technology gadgets, IT or console or PC games. Segment is based on net browsing content.
Segment name in DSPs: Relevant Audience - FI - Technology and Computing - Computing and Consumer Electronics and Games
Segment ID: 8mruh3xhrvsh
Technology and Computing - Mobile492 041in 90 days

Technology and Computing - Mobile

fi interest
People who often browse sites and articles of mobile technology.
Segment name in DSPs: Relevant Audience - FI - Technology and Computing - Mobile
Segment ID: 8luzcylz8uci
Technology and Computing - Mobile672 590in 90 days

Technology and Computing - Mobile

dk
People interested in mobile technology and providers.
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Mobile
Segment ID: 8mrteevb0mdu
Technology and Computing - Streaming and VOD ServicesNEW!31 078in 90 days

Technology and Computing - Streaming and VOD Services

dk
People who browse and follow articles of video on demand and streaming services
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Streaming and VOD Services
Segment ID: 8msgj8p4nzui
Travel - Canary Islands68 697in 31 days

Travel - Canary Islands

fi
People browsing weather of Canary Islands
Segment name in DSPs: Relevant Audience - FI - Travel - Canary Islands
Segment ID: 8mrsbooaprnm
Travel - Destination Lapland96 806in 31 days

Travel - Destination Lapland

fi
Autumn colors or interested in skiing - people browsing weather of Lapland but do not live there
Segment name in DSPs: Relevant Audience - FI - Travel - Destination Lapland
Segment ID: 8m5m3jjpeupk
Travel - Long-haul Holidays98 352in 45 days

Travel - Long-haul Holidays

se
People browsing long-haul holiday destinations or hotels (Asia, Caribbean, America, North Africa, Middle East).
Segment name in DSPs: Relevant Audience - SE - Travel - Long-haul Holidays
Segment ID: 8luwh78lh1ry
Travel - Long-haul Holidays122 612in 45 days

Travel - Long-haul Holidays

fi
People browsing weather of long-haul holiday destinations (Asia, Caribbean, America, Africa, Middle-East) or reading travelling articles of long-haul destinations.
Segment name in DSPs: Relevant Audience - FI - Travel - Long-haul Holidays
Segment ID: 8luwh78lh1rz
Travel - Long-haul Holidays61 825in 45 days

Travel - Long-haul Holidays

no
People browsing long-haul holiday destinations or hotels (Asia, Caribbean, America, North Africa, Middle East)
Segment name in DSPs: Relevant Audience - NO - Travel - Long-haul Holidays
Segment ID: 8mh2o9kxumlk
Travel - Long-haul Holidays49 279in 45 days

Travel - Long-haul Holidays

dk
People browsing long-haul holiday destinations or hotels (Asia, Caribbean, America, North Africa, Middle East)
Segment name in DSPs: Relevant Audience - DK - Travel - Long-haul Holidays
Segment ID: 8mh2o9kxumll
Travel - Purpose of Flight - BusinessNEW!20 268in 90 days

Travel - Purpose of Flight - Business

dk
Business travelers
Segment name in DSPs: Relevant Audience - DK - Travel - Purpose of Flight - Business
Segment ID: 8mh9r0kcgbks
Travel - Region - Southern Europe121 742in 31 days

Travel - Region - Southern Europe

se
People searching Southern European travel destinations (Cyprus, Gibraltar, Greece, Italy, Malta, Portugal, San Marina or Spain).
Segment name in DSPs: Relevant Audience - SE - Travel - Region - Southern Europe
Segment ID: 8ljq72wd7bih
Travel - Region - Southern Europe150 913in 31 days

Travel - Region - Southern Europe

no
People searching Southern European travel destinations (Cyprus, Gibraltar, Greece, Italy, Malta, Portugal, San Marina or Spain).
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Southern Europe
Segment ID: 8lutam17lkho
Travel - Ski Tourists58 219in 31 days

Travel - Ski Tourists

fi
People browsing weather of Finnish ski resorts.
Segment name in DSPs: Relevant Audience - FI - Travel - Ski Tourists
Segment ID: 8nzxgih0b9y8
Travel - Travel Enthusiasts250 692in 60 days

Travel - Travel Enthusiasts

no
People searching for travel destinations or browsing travel sites
Segment name in DSPs: Relevant Audience - NO - Travel - Travel Enthusiasts
Segment ID: 8mrsr5yot0j0
Travel - Type of Holiday - Ski/Snowboard Winter OutingsNEW!129 037in 31 days

Travel - Type of Holiday - Ski/Snowboard Winter Outings

dk
People who are interested in skiing holidays
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Ski/Snowboard Winter Outings
Segment ID: 8n3fy2yjbw14
Travel - Type of Holiday - Ski/Snowboard Winter outingsNEW!257 342in 31 days

Travel - Type of Holiday - Ski/Snowboard Winter outings

fi
Travelers who are interested in ski winter outings. Segment modeling is based on netpanelists' responses.
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Ski/Snowboard Winter outings
Segment ID: 8mh8wwcuedr3
Travel - Vaccination Countries178 620in 31 days

Travel - Vaccination Countries

fi
People browsing weather of countries that require vaccination
Segment name in DSPs: Relevant Audience - FI - Travel - Travel Vaccination Countries
Segment ID: 8mgp86o736s3
Video Gaming - PC and Console Games184 304in 90 days

Video Gaming - PC and Console Games

se interest
Audiences interested in video gaming and e-sports.
Segment name in DSPs: Relevant Audience - SE - Video Gaming - PC and Console Games
Segment ID: 8lus7ys52rx6
Video Gaming - PC and Console Games499 904in 90 days

Video Gaming - PC and Console Games

dk
People interested in video and computer games
Segment name in DSPs: Relevant Audience - DK - Video Gaming - PC and Console Games
Segment ID: 8n2w1n2oyc4s

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