Relevant Audience

Relevant Audience - Trustable and Transparent 2nd Party Data

With Segment Finder below you can find all the segments that are available at Relevant Audience. You can filter segments by region, categories and subcategories and see the size of the audience and its age. The information regarding the name of the segment in DSPs can be easily accessed by clicking the small arrow next to the segment.

How to use Relevant Audience segments in Adform, Appnexus, and in Google Display & Video 360.

All Audience Segments

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new & seasonal
NameAudience
Automotive - Car Owners193 298in 90 days

Automotive - Car Owners

no
Audiences with their own car.
Segment name in DSPs: Relevant Audience - NO - Automotive - Car Owners
Automotive - Car Owners192 784in 90 days

Automotive - Car Owners

se
Car owners.
Segment name in DSPs: Relevant Audience - SE - Automotive - Car Owners
Automotive - Car Tires468 255in 90 days

Automotive - Car Tires

fi
People who are currently actively browsing articles of car tires.
Segment name in DSPs: Relevant Audience - FI - Automotive - Car Tires
Business & Finance - B2B Decision Makers952 856in 90 days

Business & Finance - B2B Decision Makers

dk
B to B decision makers. This segment was launched in October and will reach its full size gradually.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - B2B Decision Makers
Business & Finance - B2B Decision Makers191 751in 90 days

Business & Finance - B2B Decision Makers

no
B2B decision makers.
Segment name in DSPs: Relevant Audience - NO - Business and Finance - B2B Decision Makers
Business & Finance - B2B Decision Makers304 257in 90 days

Business & Finance - B2B Decision Makers

se
B2B decision makers.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - B2B Decision Makers
Business and Finance - B2B Business Search Site VisitorsNEW!2 954 679in 45 days

Business and Finance - B2B Business Search Site Visitors

se
Business search site visitors. You can find tens of business segments by industry field or location of business in the end of Swedish segment listing. Just filter Sweden and scroll to the very end of the list, category Other.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - B2B Business Search Site Visitors
Business and Finance - Career Orientated Business Professionals132 774in 90 days

Business and Finance - Career Orientated Business Professionals

se interest
Business people who do career planning and are interested in professional development and business world.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - Career Orientated Business Professionals
Business and Finance - Interested in Business508 715in 90 days

Business and Finance - Interested in Business

dk
Audiences interested in business, entrepreneurship and business technologies.
Segment name in DSPs: Relevant Audience - DK - Business and Finance - Interested in Business
Business and Finance - Interested in Business674 686in 90 days

Business and Finance - Interested in Business

se interest
Audiences interested in business, entrepreneurship and business technology.
Segment name in DSPs: Relevant Audience - SE - Business and Finance - Interested in Business
Content Channel - Social Media and BlogsNEW!102 781in 90 days

Content Channel - Social Media and Blogs

dk
People following blogs and interested in social media
Segment name in DSPs: Relevant Audience - DK - Content Channel - Social Media and Blogs
Demographics - Age 18-241 379 045in 90 days

Demographics - Age 18-24

fi
Young Adults
Segment name in DSPs: Relevant Audience - FI - Demographics - Age - 18-24
Demographics - Employment - Studying1 125 486in 90 days

Demographics - Employment - Studying

fi
Students
Segment name in DSPs: Relevant Audience - FI - Demographics - Employment - Studying
Demographics - Family Type - Families with Children197 965in 90 days

Demographics - Family Type - Families with Children

no
Families with children
Segment name in DSPs: Relevant Audience - NO - Demographics - Family Type - Families with Children
Events and Attractions - Art Theater and Culture243 115in 90 days

Events and Attractions - Art Theater and Culture

se interest
People with an interest in the arts, theater and culture.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Art Theater and Culture
Events and Attractions - Art Theater and Culture181 432in 90 days

Events and Attractions - Art Theater and Culture

no interest
People with an interest in the arts, theater and culture.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Art Theater and Culture
Events and Attractions - Movies322 347in 90 days

Events and Attractions - Movies

dk
People who regularly follow articles of movies.
Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Movies
Events and Attractions - Weekends and Nightlife180 081in 90 days

Events and Attractions - Weekends and Nightlife

no interest
People interested in going out, nightlife and weekend activities.
Segment name in DSPs: Relevant Audience - NO - Events and Attractions - Weekends and Nightlife
Events and Attractions - Weekends and Nightlife717 996in 90 days

Events and Attractions - Weekends and Nightlife

dk
People with an interest in weekends and nightlife
Segment name in DSPs: Relevant Audience - DK - Events and Attractions - Weekends and Nightlife
Events and Attractions - Weekends and Nightlife230 156in 90 days

Events and Attractions - Weekends and Nightlife

se interest
Audiences interested in weekend activities and nightlife.
Segment name in DSPs: Relevant Audience - SE - Events and Attractions - Weekends and Nightlife
Family and Relationships - Parenting226 202in 90 days

Family and Relationships - Parenting

se
Audiences interested in parenting.
Segment name in DSPs: Relevant Audience - SE - Family and Relationships - Parenting
Family and Relationships - Parenting845 043in 90 days

Family and Relationships - Parenting

dk
People interested in family and parenting
Segment name in DSPs: Relevant Audience - DK - Family and Relationships - Parenting
Family and Relationships - Single life299 439in 90 days

Family and Relationships - Single life

dk
Audiences living the single life.
Segment name in DSPs: Relevant Audience - DK - Family and Relationships - Single life
Food and Drink226 553in 90 days

Food and Drink

se interest
Audiences with a general interest in food and drink.
Segment name in DSPs: Relevant Audience - SE - Food and Drink
Food and Drink - Wine283 192in 90 days

Food and Drink - Wine

dk
People with an interest in wine
Segment name in DSPs: Relevant Audience - DK - Food and Drink - Wine
Healthy Living - Fitness and Exercise201 222in 90 days

Healthy Living - Fitness and Exercise

se interest
Audiences interested in exercise and fitness topics.
Segment name in DSPs: Relevant Audience - SE - Healthy Living - Fitness and Exercise
Healthy Living - Fitness and Exercise882 770in 90 days

Healthy Living - Fitness and Exercise

dk
People interested physical exercise
Segment name in DSPs: Relevant Audience - DK - Healthy Living - Fitness and Exercise
Healthy Living - Fitness and Exercise1 276 448in 90 days

Healthy Living - Fitness and Exercise

fi interest
Fitness and Exercise oriented people
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Fitness and Exercise
Healthy Living - Weightloss157 482in 90 days

Healthy Living - Weightloss

fi interest
People who are watching their weight
Segment name in DSPs: Relevant Audience - FI - Healthy Living - Weightloss
Home and Garden - House PackagesNEW!79 907in 90 days

Home and Garden - House Packages

fi interest
People browsing articles or blogs of house packages.
Segment name in DSPs: Relevant Audience - FI - Home and Garden - House Packages
Home and Garden - Interior Decorating489 245in 90 days

Home and Garden - Interior Decorating

dk
People with an interest in interior design
Segment name in DSPs: Relevant Audience - DK - Home and Garden - Interior Decorating
Intent - Cars607 650in 45 days

Intent - Cars

fi intent
People who are interested in buying a car. Segment is based on Tori.fi and Autot1.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Cars
Intent - CarsNEW!154 551in 45 days

Intent - Cars

dk
People searching car brands from car sales site
Segment name in DSPs: Relevant Audience - DK - Intent - Cars
Intent - Cars - Premium Brands149 310in 45 days

Intent - Cars - Premium Brands

fi intent
People searching premium cars from tori.fi or Auto1.fi sites
Segment name in DSPs: Relevant Audience - FI - Intent - Cars - Premium Brands
Intent - Cars - Volume Brands281 371in 45 days

Intent - Cars - Volume Brands

fi intent
People searching volume car brands from tori.fi or Auto1.fi sites
Segment name in DSPs: Relevant Audience - FI - Intent - Cars - Volume Brands
Intent - Children's Clothes and Shoes109 468in 45 days

Intent - Children's Clothes and Shoes

fi intent
People who are interested in buying children's clothes or shoes. Segment is based on Tori.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Children's Clothes and Shoes
Intent - Interior Decorating and Furniture1 091 936in 45 days

Intent - Interior Decorating and Furniture

fi
People who are interested in buying interior decorating items or furniture. Segment is based on Tori.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Interior Decorating and Furniture
Intent - Music and Instruments156 397in 45 days

Intent - Music and Instruments

fi intent
People who are interested in buying music recordings, sound equipment or instruments. Segment is based on Tori.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Music and Instruments
Intent - Sport and Outdoor Activities (General)153 368in 45 days

Intent - Sport and Outdoor Activities (General)

fi intent
People who are interested in buying sport or outdoor gear. Segment is based on Tori.fi -data.
Segment name in DSPs: Relevant Audience - FI - Intent - Sport and Outdoor Activities (General)
Lifestyle - The Home Maker848 269in 90 days

Lifestyle - The Home Maker

dk
Audiences interested in creating a home environment with great style, good cooking and a happy family.
Segment name in DSPs: Relevant Audience - DK - Lifestyle - The Home Maker
Music and Audio - Music447 250in 90 days

Music and Audio - Music

se interest
The ones that love to listen music, go to gigs or create music.
Segment name in DSPs: Relevant Audience - SE - Music and Audio - Music
Personal Finance and EconomyNEW!414 771in 45 days

Personal Finance and Economy

dk
People who are interested in financial investment products and personal economy
Segment name in DSPs: Relevant Audience - DK - Personal Finance and Economy
Pop Culture - Finnish TV SeriesNEW!564 156in 90 days

Pop Culture - Finnish TV Series

fi
Audience who is interested in Finnish TV-series
Segment name in DSPs: Relevant Audience - FI - Pop Culture - Finnish TV Series
Pop Culture - Streaming and VOD ServicesNEW!113 575in 90 days

Pop Culture - Streaming and VOD Services

fi
People who browse and follow articles of video on demand and streaming services.
Segment name in DSPs: Relevant Audience - FI - Pop Culture - Streaming and VOD Services
Real Estate - Home OwnersNEW!192 868in 90 days

Real Estate - Home Owners

no
People who own their house or apartment.
Segment name in DSPs: Relevant Audience - NO - Real Estate - Home Owners
Real Estate - Moving85 542in 31 days

Real Estate - Moving

fi intent
People who are willing to rent/ buy/ sell houses/ apartments and who are also browsing for domestic appliances or interior decorating items and hence likely to move. Segment is based on tori.fi data.
Segment name in DSPs: Relevant Audience - FI - Real Estate - Moving
Sports - Active Outdoors and Nature421 165in 90 days

Sports - Active Outdoors and Nature

dk
People interested in being active outdoors and nature activities
Segment name in DSPs: Relevant Audience - DK - Sports - Active Outdoors and Nature
Sports - Active Outdoors and Nature1 714 417in 90 days

Sports - Active Outdoors and Nature

fi interest
People into hiking and nature or other outdoor sports
Segment name in DSPs: Relevant Audience - FI - Sports - Active Outdoors and Nature
Sports - Football Fans769 671in 90 days

Sports - Football Fans

fi interest
People browsing football news
Segment name in DSPs: Relevant Audience - FI - Sports - Football Fans
Sports - Football Fans817 677in 90 days

Sports - Football Fans

dk
People following football.
Segment name in DSPs: Relevant Audience - DK - Sports - Football Fans
Sports - Ice Hockey Fans998 436in 90 days

Sports - Ice Hockey Fans

fi interest
Finnish dedicated ice hockey fans who follow SM-Liiga-sites, browse for ice-hockey sites several times a month or listen to matches in net radio.
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Fans
Sports - Ice Hockey Liiga894 925in 90 days

Sports - Ice Hockey Liiga

fi interest
Finnish dedicated ice hockey fans who browse ice-hockey SM-Liiga sites or results several times a month or listen to matches in net radio.
Segment name in DSPs: Relevant Audience - FI - Sports - Ice Hockey Liiga
Sports - Sport Followers186 559in 90 days

Sports - Sport Followers

se interest
Audiences who follow sports news, results and content.
Segment name in DSPs: Relevant Audience - SE - Sports - Sport Followers
Style and Fashion - Fashion Trends1 850 826in 90 days

Style and Fashion - Fashion Trends

fi interest
People interested in style and fashion into a stage they can be regarded as trend setters
Segment name in DSPs: Relevant Audience - FI - Style and Fashion - Fashion Trends
Style and Fashion - Fitness and Fashion1 015 768in 90 days

Style and Fashion - Fitness and Fashion

fi interest
People who love exercising indoors or outdoors and are into style and fashion
Segment name in DSPs: Relevant Audience - FI - Style and Fashion - Fitness and Fashion
Style and Fashion - Style and Trend Setters505 741in 90 days

Style and Fashion - Style and Trend Setters

dk
Audiences at the forefront of fashion and style.
Segment name in DSPs: Relevant Audience - DK - Style and Fashion - Style and Trend Setters
Technology and Computing318 070in 90 days

Technology and Computing

se interest
Audiences interested in technology, gadgets and computers.
Segment name in DSPs: Relevant Audience - SE - Technology and Computing
Technology and Computing - Mobile363 754in 90 days

Technology and Computing - Mobile

fi interest
People who often browse sites and articles of mobile technology.
Segment name in DSPs: Relevant Audience - FI - Technology and Computing - Mobile
Technology and Computing - Streaming and VOD ServicesNEW!34 088in 90 days

Technology and Computing - Streaming and VOD Services

dk
People who browse and follow articles of video on demand and streaming services
Segment name in DSPs: Relevant Audience - DK - Technology and Computing - Streaming and VOD Services
Travel - EU City Travelers159 637in 31 days

Travel - EU City Travelers

fi
People who likely have plans to travel to an European city - Browsing weather of EU Cities
Segment name in DSPs: Relevant Audience - FI - Travel - EU City Travelers
Travel - Region - Southern Europe118 822in 31 days

Travel - Region - Southern Europe

se
People searching Southern European travel destinations (Cyprus, Gibraltar, Greece, Italy, Malta, Portugal, San Marina or Spain).
Segment name in DSPs: Relevant Audience - SE - Travel - Region - Southern Europe
Travel - Region - Southern Europe146 552in 31 days

Travel - Region - Southern Europe

no
People searching Southern European travel destinations (Cyprus, Gibraltar, Greece, Italy, Malta, Portugal, San Marina or Spain).
Segment name in DSPs: Relevant Audience - NO - Travel - Region - Southern Europe
Travel - Region - Southern Europe57 215in 31 days

Travel - Region - Southern Europe

dk
People searching Southern European travel destinations (Cyprus, Gibraltar, Greece, Italy, Malta, Portugal, San Marina or Spain).
Segment name in DSPs: Relevant Audience - DK - Travel - Region - Southern Europe
Travel - Ski Tourists31 216in 31 days

Travel - Ski Tourists

fi
People browsing weather of Finnish ski resorts.
Segment name in DSPs: Relevant Audience - FI - Travel - Ski Tourists
Travel - Travel Enthusiasts320 385in 60 days

Travel - Travel Enthusiasts

no
People searching for travel destinations or browsing travel sites
Segment name in DSPs: Relevant Audience - NO - Travel - Travel Enthusiasts
Travel - Type of Holiday - City BreakNEW!1 397 789in 31 days

Travel - Type of Holiday - City Break

fi
Travelers who are interested in City breaks
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - City Break
Travel - Type of Holiday - Long Weekend GetawaysNEW!391 455in 31 days

Travel - Type of Holiday - Long Weekend Getaways

dk
People who are interested in long weekend getaways.
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Long weekend getaways
Travel - Type of Holiday - Ski/Snowboard Winter OutingsNEW!27 419in 31 days

Travel - Type of Holiday - Ski/Snowboard Winter Outings

dk
People who are interested in skiing holidays
Segment name in DSPs: Relevant Audience - DK - Travel - Type of Holiday - Ski/Snowboard Winter Outings
Travel - Type of Holiday - Ski/Snowboard Winter outingsNEW!551 482in 31 days

Travel - Type of Holiday - Ski/Snowboard Winter outings

fi
Travelers who are interested in Winter outings
Segment name in DSPs: Relevant Audience - FI - Travel - Type of Holiday - Ski/Snowboard Winter outings
Video Gaming - PC and Console Games220 134in 90 days

Video Gaming - PC and Console Games

se interest
Audiences interested in video gaming and e-sports.
Segment name in DSPs: Relevant Audience - SE - Video Gaming - PC and Console Games
Video Gaming - PC and Console Games570 653in 90 days

Video Gaming - PC and Console Games

dk
People interested in video and computer games
Segment name in DSPs: Relevant Audience - DK - Video Gaming - PC and Console Games

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